Home / Industries / Basement waterproofing and foundation repair
Google Ads for waterproofing pros
A wet basement or a cracked foundation is a big, worrying problem, and the fix is often a big ticket. Searches jump after heavy rain and spring thaw, when homeowners find water where it shouldn't be. Most jobs start with an inspection, so the account needs to fill your inspection calendar with homeowners who can afford the work.
$20M in ad spend managed / 10+ years running Google Ads / Google Partner
What's different about this industry
- Problem typesLeaking basements, foundation cracks, crawl spaces, and sump pumps get their own campaigns, ads, and budgets.
- Weather swingsBudgets that can be raised after storms and spring thaw, and pulled back when it's dry.
- Inspection qualityLanding pages and forms can ask about the problem and the home, so your inspectors spend time on real jobs.
- Long decisionsSigned contracts are sent back to Google Ads from your CRM, so it learns which inspections turned into work.
What we set up
Search adsCampaigns by problem type, aimed at homeowners ready for an inspection.
Local Services AdsPay-per-lead ads, where available for your services.
Conversion trackingInspection calls and requests tracked, plus offline conversion import from your CRM.
Monthly reportingCost per inspection and, where you share it, cost per signed contract.
Find out what your Google Ads account is really doing.
$20M in ad spend managed. 10+ years running Google Ads. Google Partner.