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Google Ads for restoration companies
Water damage calls are emergencies. A burst pipe, a flooded basement, or a failed water heater means the homeowner calls whoever can get there fastest. These are valuable jobs, so you're often bidding against lead sellers and national franchises. The account has to win the urgent searches without paying for the rest.
$20M in ad spend managed / 10+ years running Google Ads / Google Partner
What's different about this industry
- Emergency firstCampaigns built around urgent searches, running when you can dispatch a crew, including nights and weekends if you cover them.
- Job typesWater damage, sewage backups, mold, and fire or smoke damage are kept separate so you can see which jobs pay off.
- Insurance questionsMany customers ask whether you work with their insurance. Ads say so when you do.
- Wrong-fit searchesDIY drying tips, equipment rentals, and jobs searches are blocked.
What we set up
Search adsEmergency and job-type campaigns, with call-focused ads for mobile.
Local Services AdsPay-per-lead ads with the Google Guaranteed badge, where available for your services.
Conversion trackingCalls tracked by length, with booked jobs sent back to Google Ads where your CRM allows it.
Monthly reportingCost per lead and cost per booked job, by job type.
Find out what your Google Ads account is really doing.
$20M in ad spend managed. 10+ years running Google Ads. Google Partner.