What's each lead costing you?
Enter last month's numbers to see your cost per lead, cost per new customer, and return on ad spend. Then see what a lower cost per lead would mean for your business. Nothing you type here is sent anywhere.
- The same budget would bring — leads a month
- About — more customers a month
- About — more revenue a month
A what-if using your own numbers, not a prediction or a promise.
How to read your results
Cost per lead is what you pay, on average, for each call or form fill. It's the number most worth watching month to month.
Cost per new customer is what it costs to win one paying customer. If it's close to what a customer is worth, the ads are barely paying for themselves.
Return on ad spend is how many dollars of revenue come back for each dollar spent on ads. It doesn't include your other costs, like labor and materials, so judge it against your margins.
Cost per lead usually comes down by cutting wasted clicks, fixing tracking so Google optimizes for real leads, and sending people to pages that match what they searched. That's what the free audit looks for.
Not sure what a good cost per lead is for your business? The break-even calculator works out the most you can afford.
Find out what your Google Ads account is really doing.
$20M in ad spend managed. 10+ years running Google Ads. Google Partner.