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Google Ads for personal injury lawyers in Chicago
Personal injury keywords are among the most expensive clicks on Google, so mistakes cost more here than almost anywhere else. A call isn't the goal. A signed case is. We build the account to bring in the leads that turn into consultations, and we track it that way.
$20M in ad spend managed / 10+ years running Google Ads / Google Partner
What's different about this industry
- Expensive clicksWhen clicks are this expensive, the wrong search terms add up fast. Tight keyword targeting and a long negative keyword list matter more here than in most industries.
- Lead qualityCalls about other practice areas, existing clients of other firms, and people looking for legal jobs all cost money. We filter them out at the keyword and ad level.
- Speed to answerInjured people often call several firms and go with the first one that picks up. Ads run when your intake team can answer, and call tracking shows which calls were missed.
- Attorney advertising rulesAd copy is written with attorney advertising rules in mind, and your firm signs off on it before anything runs.
What we set up
Search adsSeparate campaigns by case type, such as car accidents, truck accidents, slip and fall, and workplace injuries, each with its own budget.
Local Services AdsPay-per-lead ads with the Google Screened badge at the top of the results.
Conversion trackingCalls and forms tracked, plus signed cases imported back from your intake or case management system so Google learns which leads become clients.
Monthly reportingCost per lead and cost per signed case, by case type.
Find out what your Google Ads account is really doing.
$20M in ad spend managed. 10+ years running Google Ads. Google Partner.