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Google Ads for remodeling contractors in Chicago
Kitchen, bath, and basement remodels are big decisions. People research for weeks or months, collect several quotes, and only some of them have the budget for the job they're picturing. The account has to attract serious homeowners, and the tracking has to follow leads all the way to signed contracts.
$20M in ad spend managed / 10+ years running Google Ads / Google Partner
What's different about this industry
- Project-level campaignsKitchens, bathrooms, basements, and additions each get their own campaign, ads, and landing page.
- Lead qualificationLanding pages and forms can ask about project type and timing, so you spend time on the right leads.
- Long sales cyclesSigned contracts are sent back to Google Ads from your CRM, so it learns which leads become jobs, even weeks later.
- Showing your workImage assets with photos of your own projects, if you have them, to stand out in the results.
What we set up
Search adsCampaigns by project type, aimed at homeowners ready to get quotes.
Performance MaxConsidered once tracking is solid, to reach homeowners across YouTube and Display while they're still researching.
Conversion trackingCalls and quote requests tracked, plus offline conversion import from your CRM.
Monthly reportingCost per lead and, where you share it, cost per signed contract.
Find out what your Google Ads account is really doing.
$20M in ad spend managed. 10+ years running Google Ads. Google Partner.