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Google Ads for family lawyers
Someone searching for a divorce or custody lawyer is making one of the hardest decisions of their life. Many research for a while, read reviews, and compare a few firms before booking a consultation. The campaigns need to reach people who are ready to talk to a lawyer, not just read about the process.
$20M in ad spend managed / 10+ years running Google Ads / Google Partner
What's different about this industry
- Matter typesDivorce, custody, child support, and other matters get their own campaigns, since they bring in different clients at different values.
- Ready vs researchingSearches for lawyers and consultations are separated from general questions like how long a divorce takes, which are usually cheaper to skip.
- TrustAds and landing pages lead with what makes your firm credible: experience, your approach, and reviews you actually have.
- Wrong-fit searchesFree legal aid, do-it-yourself divorce forms, and court record lookups are filtered out.
What we set up
Search adsCampaigns by matter type, aimed at people looking to hire a lawyer.
Local Services AdsPay-per-lead ads with the Google Screened badge.
Conversion trackingConsultation calls and requests tracked, with retained clients imported back where your intake system allows it.
Monthly reportingCost per consultation and cost per retained client.
Find out what your Google Ads account is really doing.
$20M in ad spend managed. 10+ years running Google Ads. Google Partner.