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Google Ads for med spas
Med spa clients compare providers on price, reviews, and who they trust before booking. Treatments vary a lot in value, from a one-time facial to an ongoing injectables client. Google's healthcare ad policies also limit what you can say and how you can target, so ads that get disapproved mean lost bookings.
$20M in ad spend managed / 10+ years running Google Ads / Google Partner
What's different about this industry
- Treatment-level campaignsInjectables, laser treatments, body contouring, and skin care each get their own campaign and budget.
- Ad policyGoogle restricts how prescription treatments can be named and promoted in ads. Ads are written to pass review while still saying what you offer.
- Targeting limitsHealth-related ads can't use some audience targeting, so campaigns lean on search intent and location.
- Repeat valueMany clients come back regularly. Where you can share it, reporting looks at what new clients are worth over time, not just the first visit.
What we set up
Search adsCampaigns by treatment, with ads that match what the person searched for.
Performance MaxConsidered once tracking is solid, using your own photos and video, within Google's healthcare policies.
Conversion trackingConsultation requests, calls, and online bookings tracked.
Monthly reportingCost per consultation, by treatment.
Find out what your Google Ads account is really doing.
$20M in ad spend managed. 10+ years running Google Ads. Google Partner.