ChatGPT ads
People now ask ChatGPT the same questions they used to type into Google: who to hire, what something costs, which option to pick. ChatGPT shows clearly labeled sponsored listings below its answers, and businesses can buy them through OpenAI's Ads Manager. It's a new channel, so we treat it as a measured test next to your Google Ads, not a replacement.
$20M in ad spend managed / 10+ years running Google Ads / Google Partner
What we do
- Fit check firstAds are shown to logged-in adult users on ChatGPT's free and lower-cost plans, and not next to conversations about sensitive topics like health or politics. We'll tell you whether your business is a good fit before you spend anything.
- Campaign setupAccount setup in OpenAI's Ads Manager, budgets, bids, and ads written for the way people ask questions in a chat.
- Context, not keywordsThere are no keywords to buy. Ads are matched to the conversation, so we describe the situations your customers are in and the questions they ask.
- TrackingOpenAI's pixel and conversion tracking set up on your site, so leads from ChatGPT are counted the same way as leads from Google.
- Side-by-side reportingCost per lead from ChatGPT next to cost per lead from Google Ads in the same monthly report, so you can see which earns more of your budget.
Is it a fit?
ChatGPT ads are best as a small test for businesses that already have Google Ads and tracking working. They're a weaker fit for medical and dental practices, since health conversations are excluded. Because the platform is new and changing quickly, we keep budgets modest until the numbers prove it out.
Find out what your Google Ads account is really doing.
$20M in ad spend managed. 10+ years running Google Ads. Google Partner.