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Google Ads for dentists in Chicago
A new-patient cleaning, an implant case, and an emergency extraction are very different searches with very different values to your practice. When they're lumped into one campaign, you can't tell which ones pay off. We separate them so you can.
$20M in ad spend managed / 10+ years running Google Ads / Google Partner
What's different about this industry
- Service-level campaignsImplants, clear aligners, cosmetic work, emergencies, and general new-patient visits each get their own campaign and budget.
- Insurance searchesMany people search for a dentist who takes their plan. Ads mention the plans you accept, only if you accept them.
- Health ad policiesGoogle limits some targeting for health-related ads, so campaigns lean on search intent rather than audience lists.
- Front desk follow-throughCall tracking shows which calls became booked appointments and which went to voicemail.
What we set up
Search adsCampaigns by service, with ads that match what the person searched for.
Local Services AdsPay-per-lead ads, where available for your practice.
Conversion trackingCalls and appointment requests tracked, with call length filters.
Monthly reportingCost per new-patient lead, by service.
Find out what your Google Ads account is really doing.
$20M in ad spend managed. 10+ years running Google Ads. Google Partner.