Home / Industries / Plumbers
Google Ads for plumbers in Chicago
Most plumbing searches are urgent. Someone with a burst pipe or a backed-up drain calls whoever shows up first and answers. Your ads need to be live when your phones are covered and your trucks are available, and quiet when they're not.
$20M in ad spend managed / 10+ years running Google Ads / Google Partner
What's different about this industry
- Emergency vs planned workEmergency calls and planned jobs like water heater replacement or sewer line work are split into their own campaigns, with their own bids.
- Hours and dispatchAd schedules match when you can take calls, including after-hours if you offer it.
- Low-value callsDIY searches, parts shopping, and plumbing jobs are blocked with negative keywords.
- Seasonal spikesWinter brings frozen and burst pipes. Budgets can be raised to catch those calls.
What we set up
Search adsCampaigns for emergency service, drains, water heaters, and sewer work.
Local Services AdsPay-per-lead ads with the Google Guaranteed badge.
Conversion trackingPhone calls tracked with a minimum call length, so hang-ups and wrong numbers don't count as leads.
Monthly reportingCalls, booked jobs where you share them, and cost per lead.
Find out what your Google Ads account is really doing.
$20M in ad spend managed. 10+ years running Google Ads. Google Partner.