Google Ads by industry
The basics of a good account are the same everywhere. What changes is where the money gets wasted, what a lead is worth, and what counts as a good result.
Personal injury lawyers
Expensive clicks, so every wasted search costs real money. Built around signed cases.
Learn moreRoofing contractors
Repair and replacement leads kept apart, with budgets that can move when storms hit.
Learn morePlumbers
Urgent searches, so ads run when someone can answer the phone.
Learn moreHVAC companies
Demand follows the thermometer. Furnace in winter, AC in summer.
Learn moreDentists
New patients, implants, and emergencies tracked separately, because they're worth different amounts.
Learn moreRemodeling contractors
Big-ticket jobs with long decision times. Tracked through to signed contracts.
Learn moreCriminal defense lawyers
Urgent calls, often at night, from people who need a lawyer today.
Learn moreFamily law attorneys
Divorce and custody clients research carefully. The ads have to earn trust.
Learn moreWater damage restoration
Emergency jobs, insurance claims, and lead sellers bidding against you.
Learn moreBasement waterproofing and foundation repair
High-ticket jobs that start with an inspection. Demand jumps after heavy rain.
Learn moreMed spas
High-value treatments, strict ad policies, and clients who compare before booking.
Learn moreDon't see your industry? Get in touch. These are examples, not the full list.
Find out what your Google Ads account is really doing.
$20M in ad spend managed. 10+ years running Google Ads. Google Partner.