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Google Ads for HVAC companies in Chicago
HVAC demand follows the weather. A cold snap brings a wave of furnace repair calls, and a heat wave does the same for air conditioning. The shoulder seasons are when replacements and maintenance plans get sold. Your campaigns and budgets should shift with all of it.
$20M in ad spend managed / 10+ years running Google Ads / Google Partner
What's different about this industry
- Seasonal budgetsHeating and cooling campaigns run separately, so budget moves to whichever one the weather calls for.
- Repair vs installationNew systems are high-value jobs and get their own campaigns, ads, and landing pages.
- Brand searchesPeople often search for their equipment brand plus "repair." We target the ones you service.
- Offers that fitFinancing, maintenance plans, and seasonal tune-ups go into ad copy when you actually offer them.
What we set up
Search adsCampaigns for furnace repair, AC repair, installation, and maintenance.
Local Services AdsPay-per-lead ads with the Google Guaranteed badge.
Conversion trackingCalls and form requests tracked, with installs sent back to Google Ads where your CRM allows it.
Monthly reportingCost per lead for repair and for installation.
Find out what your Google Ads account is really doing.
$20M in ad spend managed. 10+ years running Google Ads. Google Partner.