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Google Ads for roofing contractors in Chicago
Roofing searches swing with the weather. After a hail or wind storm, demand jumps overnight. In between, it's a mix of people pricing a full replacement and people with a leak. A good account keeps those apart, because a replacement job and a repair call are worth very different amounts.
$20M in ad spend managed / 10+ years running Google Ads / Google Partner
What's different about this industry
- Repair vs replacementSeparate campaigns and budgets for each, so cheap repair calls don't eat the budget meant for replacement leads.
- Storm swingsBudgets that can be raised quickly after a storm and pulled back when things calm down.
- Wrong-fit searchesGutter cleaning, DIY repairs, roofing jobs, and materials shopping are blocked with negative keywords.
- Service areaAds shown only in the neighborhoods and suburbs your crews actually cover.
What we set up
Search adsCampaigns for repair, replacement, leaks, and storm damage, each with its own ads and budget.
Local Services AdsPay-per-lead ads with the Google Guaranteed badge.
Conversion trackingCalls and inspection requests tracked, with booked inspections and signed jobs sent back to Google Ads where your CRM allows it.
Monthly reportingCost per lead, split between repair and replacement.
Find out what your Google Ads account is really doing.
$20M in ad spend managed. 10+ years running Google Ads. Google Partner.