What can you pay per lead?
Work out the most you can pay for a lead, and for a click, before your ads stop making money. Then set a target that leaves you the profit you want. Nothing you type here is sent anywhere.
This is also the most you can pay to win one customer.
- A cost per lead of — or less
- A cost per click of — or less
These are estimates from your own numbers. Real results vary month to month.
How this works
Your profit per new customer is the most you could spend to win one customer and still break even.
Not every lead becomes a customer, so the most you can pay per lead is that profit multiplied by your close rate. If one in four leads becomes a customer, you can pay up to a quarter of your profit per lead.
The same idea applies to clicks. If one in twenty clicks becomes a lead, the most you can pay per click is a twentieth of your break-even cost per lead.
Breaking even isn't the goal, which is why the target slider matters. If your cost per lead is above your target, the free audit will show where the money is going.
Find out what your Google Ads account is really doing.
$20M in ad spend managed. 10+ years running Google Ads. Google Partner.