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Google Ads for defense lawyers
Criminal defense searches are urgent. Someone has just been arrested, or a family member is trying to find help, often late at night or on a weekend. They call the first firm that looks credible and picks up. Your ads need to show at those moments and route calls to someone who can answer.
$20M in ad spend managed / 10+ years running Google Ads / Google Partner
What's different about this industry
- TimingMany searches happen outside business hours. Ad schedules match when your firm, or your answering service, can take the call.
- Charge typesDUI, drug charges, theft, weapons, and other charges each get their own campaign and ads, so the budget follows the cases you want.
- Wrong-fit searchesPublic defender searches, expungement-only questions, inmate lookups, and legal jobs are blocked with negative keywords.
- Attorney advertising rulesAd copy is written with attorney advertising rules in mind, and your firm signs off before anything runs.
What we set up
Search adsCampaigns by charge type and by county or courthouse where you practice.
Local Services AdsPay-per-lead ads with the Google Screened badge.
Conversion trackingCalls tracked by length and time of day, with retained clients imported back from your intake system.
Monthly reportingCost per lead and cost per retained client, by charge type.
Find out what your Google Ads account is really doing.
$20M in ad spend managed. 10+ years running Google Ads. Google Partner.